As in my post from last week a product manager is a storyteller. The stories are a sure way to build more than what is in a power point deck.
Like any story all product stories need a hero, a villain and some rescuing, but most importantly the story needs to be easy to share. A good product manager is looking for ways to make the story interesting in a few words, inspiring to many and repeatable. If the idea is difficult to explain and share internally, it becomes exponentially harder to do this for sales, marketing and ultimately for your customers.
A great story goes like this:
- You like watching movies anywhere you are, on any device you have
- You want this to be affordable, easy, and with no fines please(!)
- Netflix is your option (I know this is a plug but what a great story)
Refine and retell your story until you can repeat it and others know it and share. Its called word of mouth and it is the first and sometimes most important step in making your product relevant.
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